The Scissor Sisters, Sky Ferreira and Keri Hilson are just a few of the artists who will be representing H&M’s annual Fashion against AIDS! campaign this year, an exclusive fashion line and artist collaboration to help spread HIV/AIDS awareness and raise money for several charities and organizations, including Designers Against AIDS.
From H&M’s official site:
Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwin, Scissor Sisters, Shiloh Fernandez and The Misshapes are among the celebrities involved in this year’s FAA collection, which for 2011 is a unisex range. The collection is available in H&M’s Divided department and online from April 26, with 25% of sales donated to the charity Designers Against AIDS (DAA) and various other international HIV/AIDS prevention projects. The FAA campaigns have so far raised more than 41 million Swedish krona.
“Artists are an essential part of our campaigns, as they are role models for so many young people. Celebrities help to spread the message by speaking out about HIV/AIDS prevention. We’re asking them to help spread the safe sex message on social media: Twitter, Facebook, their own websites and at their concerts too.†Ninette Murk, founder and creative director, DAA.
To learn more, please check out the campaign website, and please help to support the cause when the line rolls out in H&M stores later this month!