Rounding out what has become the (appropriately) dullest era yet, Björk’s new video for “Dull Flame Of Desire” featuring Antony Hegarty proves to be the perfect visual companion piece to the incredibly overindulgent snooze fest of a track.
There was a lot of hype going into the creation of this video (much as there is around any Björk video.) This time, Björk decided to select three directors left over from the “Innocence” video contest and have them work together to create this piece:
Bj̦rk and Antony performed against green screen in New York then each director was sent the raw footage to edit and create their piece. Christoph Jantos (Berlin) Masahiro Mogari (Tokyo) and Mar̤al Cuberta Junca (Girona) are the chosen directors. Each director was given their own section of the film, to develop how they wished Рon completion the 3 films were edited together in London to make the final music video.
Yet despite all of this, the video fails…hard. It’s as bland and uninspired as the song itself, despite the contribution from not one, but three entirely unrelated directors. Now, if you told me it was a seventh grader’s Photoshop assignment? Yeah, then perhaps I’d throw a few accolades into the mix.
In all honesty, Volta lasted roughly two or three days on my iTunes playlist (almost exclusively thanks to “Declare Independence”) before being shelved in favor of other releases around the time. It’s been almost two years of promotion and touring for this rather undeserved attempt. As a major fan, I’ve been deeply disappointed.
Here’s to hoping that this is the final blow, and that the chicken/Earth creature from the Volta cover has squawked it’s final cry.