This is Livvi Franc–and she’s a Being In Total Control of Herself.
That’s the meaning behind “Now I’m That Bitch,” which should really be titled “Now I’m That B.I.T.C.H.” The concept is sort of like Mariah Carey‘s upcoming album track, “H.A.T.E.U.”, which means “Having Another Typical Emotional Upset,” except the title isn’t nearly as drama and the song is probably much less of a shit show.
And now for the better-than-good, more-than-slightly Ciara-inspired video, which literally features the EXACT SAME choreography and styling that I imagined for Brit Brit‘s “Phonography” had it been properly released/performed/acknowledged. (Instead of multi-colored, bungee cord material however, it would be done with phone cords. Is that not the most fucking clever thing you’ve ever even imagined? I digress.) This video is the fierceness, and the last minute alone is worth the price of admission.
Alright, then: We’ve proved that Livvi Franc is actually quite capable of being something more than a one-time urban dancefloor diva. With any luck, she’ll become a Being with A Never-ending Array of No-Nonsense Artistry (or B.A.N.A.N.A. for short.)
You’ll also want to head to her MySpace to check out mixes by some other rather adept professionals, including Jason Nevins and Sam Sparro(!).
This here remix, completely free and available for your download pleasure, is a bit more chilly and sparkling than the original. Quite nice, so take as you will!
The single, which is already out in the US, will be available for pre-order in the UK starting on Monday, and in digital outlets on September 6.