Like Utada‘s new video for “Come Back To Me,” BoA‘s new video for “I Did It For Love” features no actual plot.

Like Utada’s new video, BoA’s new video features a male interest.

Unlike Utada’s new video, BoA’s new video features a sleek dance number in the same league as a modernized Janet Jackson routine combined with the patent leather gloss of Madonna‘s “Human Nature,” ultimately holding my interest and futhering my desire to hear the new album.

Thank you for staying true to you, BoA Kwon.

BoA’s self-titled debut, BoA, is due to be released on March 17.

Click below to hear more from BoA, including all of her previously released Japanese albums.
BoA