And now for something completely Icelandic.
This is the video for “Add This Song,” the lead single off of GusGus‘ upcoming album, 24/7, due for release on September 14.
While I’d never heard anything GusGus produced in their 14 years of being, I now find myself utterly intrigued. “Add This Song,” with its Kleerup-ian sad disco throb, echoey vocals, and Cut Copy-like wisps of electronica, contains all the sure-fire elements of musical magic.
But it was the video that initially got my attention.
In the mood for nudity, necrophilia, and some subtle traces of homo-eroticism? Step right up. Directed by Heimir Sverrisson and JÃ³n Atli Helgasson, the cliip utilizes the unnaturally muted hues behind the excellent 2008 Swedish horror flick Let The Right One In and a few plot-thickening scenarios to create this well-crafted, macabre fantasy.
What does it all mean? I’m not quite sure yet–though I reckon it’d be a great discussion piece for a film class.