The video for Ciara‘s latest single, “Ride,” has arrived. The results? I’m not quite sure.
While I do love the actual song, I can’t help but feel a bit let down with this minimalist, oddly paced video. Blame it on my problematic relationship with anything directed by Diane Martel (Britney‘s “3,” the American version of BoA‘s “Eat You Up”), but I’m still not a fan of the director’s penchant for videos that revolve around awkward jump scenes, zero plot, and dull lighting.
Yes, I get it–it showcases her ‘stripped down’ dance moves. So what? She can do better, and with a video that didn’t share any similarities to Beyonce‘s “Single Ladies.”
I mean, you really can’t compare this to her best works to date. “Get Up”? “Work”? “Go Girl”?
Hardly in the same league.