The long-awaited Doritos campaign with Rihanna has arrived–but there’s a cheesy catch!
Head over to Doritos Late Night website and you’ll see that you can now access Rihanna’s complete ~late night experience~. Thing is, you need to fork over for a bag of Doritos Late Night ‘All Nighter Cheeseburger’ just to fully access that shit.
No, I am not even kidding you right now. Here’s some blah blah blah from a press release I found:
Designed to put control of the experience in consumers’ hands, the Rihanna augmented reality performance is available in both day and night settings. Fans are able to unleash Rihanna’s late-night side by pointing a graphic symbol located on the back of Doritos Late Night special-edition bags at a web cam. Fans can personalize Rihanna’s performance by the way they hold and move the bag, offering up a new experience each and every time. Customization is available to viewers of the regional artists as well by putting them in control of a 360-degree viewing environment that they can use to create their own personalized music experience.
YAY FOR MARKETING!
But really, here’s the full video featuring the day and night version of the David Guetta-produced “Who’s That Chick” below.
Oy…just watch the links.
VIVA LA RIRI!!!
“Who’s That Chick” will be released on David Guetta’s upcoming re-release, One More Love, on November 29. Rihanna’s upcoming studio album, LOUD, will be released on November 16. (iTunes)