The video for Kanye West‘s “All Of The Lights,” one of the best tracks off of his sensational 2010 album, My Beautiful Dark Twisted Fantasy, has just premiered on VEVO.
Warning: MuuMuse will not be held responsible for any epileptic seizures caused during the viewing of this clip.
Taking a cue from the track’s title, the Hype Williams-directed clip for Kanye’s star-studded track kicks storytelling to the curb in favor of neon-colored on-screen lyrics and bright, flashing lights coming in from every direction.
Rihanna, as usual, looks absolutely incredible in her all-too-brief cameo (as does Kid Cudi!) Apart from that however, the video of “All Of The Lights” is nothing short of a disappointment; a wasted opportunity for a truly MASSIVE song.
There’s no plot nor any particularly impressive visuals, and there’s only a handful of appearances by the song’s many contributing vocalists. What gives? It seems as though Kanye was simply reaching too far (or more accurately, not nearly far enough) in attempting to create art with this clip.
I’ll be remembering this song with its appearance on West’s incredible 30 minute mini-epic, “Runaway,” instead.
My Beautiful Dark Twisted Fantasy was released on November 22. (iTunes)