Beyonce Continues Relentless ‘4’ Campaign with “Party (feat. J. Cole)” (Video Premiere)

Okay, so I think I’ve written this line about once every hour at this point, but…Beyoncé‘s got a new video out!

Yes! After releasing a barrage of videos from her fourth studio album 4 in the past few weeks–from “1+1” to “Countdown” to “Love On Top,” Bey is unleashing yet another for “Party,” the one she shot a few months ago featuring cameos by J. Cole, Kelly Rowland and even lil’ sister Solange. So what’s the deal? Well, it’s a party. Duh!

And this time, we’re going cunnnntry! Dancing around in a trailer with tin foil all up in her hurr, King B’s going the opposite of glam and getting down with everyday folk in the neighborhood. No couture gowns and sophisticated looks here! Just electric pink lipstick and tacky yellow fur coats. It’s a reg’lar celebration, thus forcing us all to suspend our disbelief and pretend that Bey isn’t actually sitting down on a Swarovski-encrusted director’s seat while Jay-Z fans her with palm fronds between takes.

Look, I know it’s easy to go in on Lady Beysus lately: She’s feverishly whipping out singles and videos like she’s starving for a hit and possibly faking the size of her beyby bump for attention (and/or forcing one of the many ex-Destiny’s Child members to carry a child to term for her), but…I like the video! I think it’s fun! And colorful! Special? Not really. But cute? I think so!

Even if all the smilin’, posin’ and gigglin’ with her friends is just straight up fakery, I’m still having a good time with Beysus. I want to be at this party! Well, mostly so I can meet K. Rowland and ask her to choreograph a dance to “Work (Freemasons Remix)” with me. But still!

4 was released on June 28. (iTunes)

Win A Copy of Kelly Clarkson’s New Album ‘Stronger’! (Giveaway)

Win A Copy of Kelly Clarkson’s New Album ‘Stronger’! (Giveaway)


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