Rita Ora – “How We Do (Party)” (Video Premiere)

Behold: The video premiere of Rita Ora‘s debut US single, “How We Do (Party)”!

It’s fitting, then, that the video for “How We Do (Party)” is one big party (and bullshit): Dancing! Laughing! Shenanigans! Quickly however, the song and video all congeal into one messy mega-mix of Katy Perry‘s “Last Friday Night (T.G.I.F.)”, Jessie J‘s “Domino” (the song, anyway), a dip into Ke$ha‘s vomit-filled closet and basically everything about Rihanna, ever. It’s all a bit, well…

It’s not as though the comparisons are unfounded, either: After all, Ora herself told The Guardian that while there won’t be a “next Rihanna,” Jay-Z hopes to repeat her success. Oh! Well, alright then.

As for her UK single “R.I.P (feat. Tinie Tempah)”? Now that’s a song that’s got my full attention…even if that’s mostly because it’s Rated R RiRi-rific.

Look: She’s got an amazing voice and definite star wattage, but the comparisons (and/or blatant acts of swagga jacking) are kind of overwhelming. I mean…HELLO! This is Rihanna!

Here’s hoping she becomes more of her own beast in due time.

“How We Do (Party)” was released on March 27. (iTunes)

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Erik Hassle, the Swede-pop prince behind the massive 2008 Swedish smash

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While we (im)patiently await the release of Little Boots‘s upcoming single

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