It finally happened: After over one month straight of climbing the charts, Our Lady of Pepsi Cola Lana Del Rey has successfully broken into the Top 20 of the Billboard Hot 100 with her magnificently moody Born To Die 2012 single “Summertime Sadness,” resulting in the first Top 20 hit of her career. (A sleeper hit, indeed!)
Lana Del Rey: Not only does “Summertime Sadness” (43 million impressions, up 43%, according to Nielsen BDS) snap the record 10-week streak that Robin Thicke’s “Blurred Lines” linked of winning the Hot 100’s Airplay Gainer Award, but it also reaches the Hot Digital Songs top 10, jumping 13-9 (101,000 downloads sold, up 24%, according to Nielsen SoundScan). On the Hot 100, “Sadness” surges 23-16.
Grab your bad baby and start cruising down the coast (going ’bout 99, give or take), ’cause it’s time to celebrate. And also be sad…but mostly very happy.
Why stop there, anyway? Let’s go get high…on the charts. Get LDR a Top 10 hit! Go, go, go!
“Summertime Sadness” was released on US radio on July 2. (iTunes)