'SMTOWN LIVE 2022' SMCU EXPRESS @KWANGYA

'SMTOWN LIVE 2022': SM Artists Unite for a Free New Year's Eve Concert Online

SM Entertainment is, quite frankly, killing the pandemic-era game. From launching their already massive successful half-virtual girl group aespa to preparing to launch their own metaverse / culture universe (the SMCU), the South Korean entertainment company is evolving with These Unprecedented…


Aespa Metaverse

aespa Is Leading Us Into the Metaverse

The world is becoming Ready Player One (and/or The Matrix, and/or Black Mirror...), and there's one K-pop girl group leading us towards our digital destiny: aespa. (To be fair, they already warned us they're on the Next Level.) While they're hardly the first (half) virtual act on the music scene,…