Marina + The Diamonds has such a big ego lately–and for good reason.
Just moments ago, Fearne Cotton premiered Miss Marina’s electric new Dr. Luke-produced single on BBC Radio 1, and it’s a proper pop smash and a half. (Actually, it’s several dozen smashes.)
“Primadonna,” the latest off of her upcoming studio album Electra Heart, finds the UK singer-songwriter having fun frolicking in the morally corrupt, emotionally barren wasteland that is the life of Electra Heart, the fictitious protagonist around which her upcoming album is based.
Life is but a dazzling dream of diamond rings and endless dramatics, like Madonna‘s “Material Girl” gone wild: “Would you get down on your knees for me?/Pop that pretty question right now, baby!” Marina urges.
As I said when the song and video were first teased out to us last week, there’s something slightly Femme Fatale about the production, specifically “Hold It Against Me”: The surging beat, melodies galore, the anti-chorus structure (the beat drops out each time until the final explosive chorus)–oh, and the fact that it sounds pretty revolutionary.
“Primadonna” is already one of my favorite songs of the year: It’s so catchy (those BRIDGES!) and so, so sharp. And, in typical Marina fashion, oh so lyrically scathing: “Get what I want ’cause I ask for it/Not because I’m really that deserving of it.” Socialites unite!
Add this together with “Radioactive,” “Starring Role,” “Sex Yeah,” “Homewrecker” and any other track we’ve heard from Electra Heart thus far. One of the best albums of 2012 already? Um, duh.
Marina + The Diamonds – Primadonna (Radio Rip)
Thank you to Jon Ali’s Blog for the radio rip!
Electra Heart will be released on April 30. (iTunes)