'SMTOWN LIVE 2022' SMCU EXPRESS @KWANGYA

'SMTOWN LIVE 2022': SM Artists Unite for a Free New Year's Eve Concert Online

SM Entertainment is, quite frankly, killing the pandemic-era game. From launching their already massive successful half-virtual girl group aespa to preparing to launch their own metaverse / culture universe (the SMCU), the South Korean entertainment company is evolving with These Unprecedented…


Girls on Top SM Entertainment

BoA & Members of Girls' Generation, aespa & Red Velvet Form a Supergroup

It's nearly the end of another long, hard, mostly horrible year. (Meri Kuri to all, by the way.) And while it feels mostly foolish to hold onto hopes and dreams at this point, there is now at least one reason to live in 2022: Girls On Top. In a crossover event infinitely more ambitious than…


Aespa Metaverse

aespa Is Leading Us Into the Metaverse

The world is becoming Ready Player One (and/or The Matrix, and/or Black Mirror...), and there's one K-pop girl group leading us towards our digital destiny: aespa. (To be fair, they already warned us they're on the Next Level.) While they're hardly the first (half) virtual act on the music scene,…


Aespa Next Level

aespa Takes It to the "Next Level"

aespa's back, and they're bringing their battle against the Black M-m-m-mamba to the "Next Level." The SM Entertainment rookie girl group haven't been 'round very long - they only debuted back in November of last year - but they've certainly been generating a lot of buzz. That's partially because…


BoA Gets the Queen of K-Pop Treatment at 2020 MAMA

"The Queen of K-Pop...BoA." It's BoA's 20th anniversary, and she, along with the rest of the South Korean pop music industry, is seizing this opportunity to remind everyone of exactly who she is. After a loving tribute from her agency SM Entertainment earlier in the year, followed by the release…


Aespa Girl Group SM Entertainment

SM Entertainment to Debut Aespa, Their First Girl Group in Six Years

View this post on Instagram A post shared by SM Entertainment Group (@smtown) on Oct 25, 2020 at 9:05am PDT Aespa is coming. SM Entertainment, the legendary home of BoA, Girls' Generation and EXO among many other acts over the years, is preparing for the…