Ladytronâ€™s new album Velocifero, is still about two months away from a physical release, but for the more digital minded, the album has already arrived in leaked form in the past few days. Still in keeping with their more mainstream electronica sound, the album plays much like an addendum to Witching Hour. In itself, itâ€™s a wonderful compliment to bestow upon the band. However, with many of its songs so similar in to songs already hidden within their discography, the album suffers from its frequently identical beats. As soon as â€œGhostsâ€ kicks in, itâ€™s clear that the pattern has been recycled: driven synthesizers, isolated vocals, and the ominous overtones that permeated Witching Hour.
â€œBurning Upâ€ and â€œThe Loversâ€ for instance, might as well be wedged between â€œWeekend.â€ Then thereâ€™s â€œThey Gave You A Heart, They Gave You A Name,â€ which plays like an updated version of their 604 album track â€œHe Took Her To A Movie.â€
But not everything feels as replicated. The New Wave-ish â€œDeep Blueâ€ incorporates some darker vocals and a nearly orchestral array of electronic sound. â€œPredict The Dayâ€ is a wonderfully experimental warp of the Ladytron sound, featuring a strong stepping bass and a lot of sticky, urban beats. â€œVersusâ€, the albumâ€™s closer track, may be the albumâ€™s greatest moment, featuring male and female vocals, a whistling middle-8, and a soaring chorus that could be considered downright folk. Itâ€™s the closest thing to a departure for the album (next to â€œPredict the Dayâ€), but considering the same-y sound trickling down the album tracks, itâ€™s a real treat.
Velocifero is still a slightly more concentrated, sophisticated album than its predecessor. While Witching Hour had its share of standout moments (â€œDestroy Everything You Touchâ€, â€œThe Last One Standingâ€), Velocifero serves as a more interwoven compilation of tracksâ€”which could be taken as a compliment or a criticism. Simply speaking, the album is a success, though I cannot call it their finest moment. Their signature sound has been repeated, at times in a nearly identical fashion. That being said, thereâ€™s no harm in using what works. Iâ€™m still pleased with the outcome, but I do hope that the band takes greater leaps into the unknown next time.
Be sure to pre-order the album now to get the bonus “Ghosts” 7″ single included.
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DL: Ladytron – Ghosts
DL: Ladytron- The Lovers
DL: Ladytron – Predict The Day