Here comes the video leak (and song premiere!) of “Forever is Over,” the brand new single from The Saturdays‘ upcoming album due out in October.
The song was produced by Sam Watters and Louis Biancaniello, the same hit factory behind several tracks off of Kelly Clarkson‘s All I Ever Wanted and Jordin Sparks‘ “Battlefield.”
Accordingly, it is all about the chorus and middle eight for this Xenomania-meets-Clarkson experience. Radio-friendly doesn’t even begin to describe it–the chorus is simply massive.
And as for the video? The time between the 2:30 and 2:45 mark is all you really need to get the good stuff. Normally I’d be more descriptive, but let’s face the hard truth–I don’t even have the desire to learn each girl’s name individually.
The song is actually somewhat strong. Unfortunately, I just don’t believe in The Satz as a girl group.
Girls Aloud/Sugababes/Dolly Rockers/Bananarama do it better…