The revolution begins now.
From the mere behind-the-scenes photos alone that surfaced last month, the Francis Lawrence-directed clip for Beyoncé’s “Run The World (Girls)” already promised to be epic.
Then came the trailers, which–in hindsight–promised something much different thematically: There was revolution, combat, drama. But as it turns out, the clip for Bey’s latest single boils down to one massive dance session (well, plus some hyenas).
Taking a cue from the winning steady-shot camera technique of her I Am…Sasha Fierce videography (“Single Ladies,” “Diva,” “Ego”), the video for “Run The World” allows the bootylicious beauty to pop, flaunt and shimmy her assets like no one’s business. And my God, she does: THE MOVES! The fierceness! The confidence! Those shoulder seizures! It’s everything and more.
And while some naysayers (I believe the scientific term is “haters”) may try to pass off the video as a more high-budget regurgitation of the same concept, I would honestly disagree. This feels like an evolution of the concept–and more importantly, a bold way for Beyoncé to put her foot (stiletto) down in an increasingly competitive pop playing field and stake her claim. Without the flashy, split-second editing found in most pop videos today, “Run The World (Girls)” allows us to watch Bey work out full dance routines in a (seemingly) single shot, as if to say to her fellow pop contemporaries: “Follow this, you bitches.”
And then there’s everything else: The couture.The revolutionary miscellanea. The lighting. All of it…it’s just perfect! Oh, and so there’s no confusion: Beyoncé looks stunning. Absolutely GORGEOUS! My God! Has she ever looked more beautiful? Has she? I think not.
SLAYED. Who run the world?
