According to a columnist at Forbes Magazine, Madonna‘s MDNA just went from steaming like a pot full of Sabi‘s vegetables to dropping in the charts like a brick tied to a copy of Bionic.
Madonna‘s “MDNA” album had the biggest second week sales drop in chart history last week, I am told. When all the numbers are in on Tuesday night, “MDNA” will have fallen from number 1 by 88%–from 359,000 copies in its first week to roughly 46,000 the second week. Wow.
The 88% decrease just narrowly edges out Lady Gaga‘s Born This Way massive drop last Spring, which plummeted 84% in its second week due to similar first week inflation fuckery. Victory!
There are two main contributors to this dwindling figure: One, the tour ticket tie-in, which allowed for concert goers to opt-in for a copy of MDNA with their purchase and ultimately accounted for inflation of her first week sales.
Secondly, the whole ‘no promotion’ thing: It’s clear between Guy Oseary‘s Twitter rants about rehearsal, Lourdes‘ demanding school schedule/Urdu lessons and Madonna herself spending more time promoting her perfume than her album that Team M really isn’t concerned about pushing album units off the shelves this era. It’s ALL about the MDNA Tour.
But the most important overall lesson is this: Madonna is still breaking records! She just notched her 42nd #1 Billboard Dance Club Songs hit yesterday, and now she’s dropping it low better than any other pop bitch could. Here now is a comprehensive list of people who did not achieve the biggest second week drop in Billboard chart history:
1.) Your faves.
The Queen of Everything remains Queen. See you on the road, flops!
And if you haven’t, check out MuuMuse’s review of MDNA now.
MDNA was released on March 26. (iTunes)