When Rihanna actually finds a phuck to give, you best pay attention.

Barbadian beauty, Instagram Queen and Illuminati High Priestess Robyn “RiRi” Fenty is the latest superstar to come aboard as the face of MAC’s iconic Viva Glam campaign, following in the footsteps of RuPaul, Shirley Manson, Legendtina, Nicki Minaj and Lady Gaga.

How it works? Every cent of Rihanna’s MAC Viva Glam Lipstick and Lipglass (buy ’em!) is donated entirely to the MAC AIDS Fund, which has since raised over $270 million for HIV/AIDS prevention, education and relief organization around the world.

This morning, Rih showed up to Good Morning America (looking phierce as phuck in a tweed skirt suit) to discuss her involvement in the campaign with Robin Roberts — and her Unapologetic Grammy win this week. Yas, GAWD!

She remained gracious, humble and knowledgable throughout, urging the Navy to keep it clean: “I love having fun, but you have to be responsible. You have to be safe. Protect yourself. You have to look out for yourself, ’cause nobody else can do that for you,” she sagely advised.

I’m a card-carrying, G4L Navy member who love all things Rih, but I love her even more when she’s being a humanitarian. Sure, she might be fiercely #unapologetic, but she’s got a good heart too.

And yes — she confirmed that new music is coming. (Praise Rihsus.)

Let us now sit, take a hit and grab our dicks while reveling in an appropriate classic from the rih-pertoire, Talk That Talk‘s “Red Lipstick.”

Red lipstick, all on the paper
Let me take a hit while you sit and rush
Go ‘head, talk shit, it’s all in the paper
Let me grab my dick while you sit on top…