Hype? Press? #PhuckYourPromo: Lana Del Rey has no time for your traditional marketing techniques, you little bitches.

With the mystery of Lana’s Ultraviolence haunting our dreams at night like a dark paradise, Saint Del Rey has decided to bless us all with a key confirmation — at last.

In one fell swoop, the “Born To Die” beauty both politely shaded those who believed the recent leak of a 4 year old demo (“Meet Me In The Pale Moonlight”) was part of the Ultraviolence campaign while also confirming the title of the forthcoming album’s lead single: “West Coast.”

Unsatisfied with simply leaving it like that, the beauty queen then tweeted the title again, along with a selfie. Why? I don’t know — maybe ’cause she wanted to be a little selfieish.

West Coast Lana stans, are you feeling #blessed by this formal acknowledgement? You should.

And you better find a bad baby if you don’t have one already, because Lana’s gearing up to take us cruising down the California coast real soon. Just ride…

lana-ride