“Masayume Chasing”: BoA Keeps It Cute With Her Summer Dance-Pop Jam

Multilingual, endlessly talented and eternally flaw-free K-Pop Queen-turned-international superstar BoA is back with yet another killer offering in time for summer.

The pop princess has consistently supplied sparkling cuts in time for summer for well over a decade now — from 2002’s “Valenti” all the way up to last year’s “Tail Of Hope.”

Just last week, the singer dropped her 39th (!) Japanese single “Masayume Chasing” (or, roughly, “Chasing A True Dream”), which doubles as the opening theme of an anime called Fairy Tale in Japan.

The uptempo synth-pop gem is both a club banger and a super-saccharine J-pop smash (Carly Rae Jepsen-esque, if you will), complete with a surging chorus and some feisty chants. (Hey hey!) There’s even a little rap section toward the end, proving that Nicki and Iggy better watch their wigs.

The accompanying video’s totally cute, too: Kicking off with a sleepy BoA listening to her latest single “Shout It Out” (get dat promo, mama!), the pop princess is soon greeted by some fashion-forward friends, as they head out for a gleeful stroll and — what else? — bust out into a slick choreographed routines all around the town. Gotta love those fist pump moves!

The video is immensely squeaky-clean and smiley (seriously, there is so much smiling happening) — perfect for a summer jam…and a family-friendly anime tie-in, of course.

“Mayasume Chasing” is the latest off of BoA’s upcoming album, which is (amazingly) titled WHO’S BACK?, due out in September. Go BoA, go!

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“Masayume Chasing” was released on July 23. (iTunes Japan)

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