I just got my limited edition, 100 press “Anthonio” CD single from Annie in the mail today!
It comes with an envelope (WITH A REAL STAMP), a letter written to Anthonio from Annie featuring the song’s lyrics dispersed throughout, and an authentic Kodak picture of Annie with baby!
This is the way music releases should be handled; clever, unique, fun ways of promoting the music that goes beyond a simple download. Sure, I’m a sucker for tangible goods, but its campaigns like this that prove that music is about more than music–it’s an experience!
As for Anthonio, I hope you’re pleased with yourself. You know, the baby’s got your eyes…