“Okay, so…here’s the image for the Katy Perry record.”

“Wow! She looks absolutely gorgeous. Love the subtle “Double Rainbow” promo, too. Prism — I get it now!”

“I know, right?”

“Wait. Does it matter that it doesn’t really match the other stuff we released for the campaign?”

“What do you mean, like the wig-burning dark teasers? Or the Lisa Frank ’80’s thing for the “Roar” single art? Or the boxing performance at the VMAs? Or the jungle video for “Roar”?”

“Yeah, all of that. Too many different concepts at once?”

“No. It doesn’t matter. But something is still missing.”


“Yes! Definitely flowers.”

“There we go. Now it’s perfect.”

Prism will be released on October 22. (iTunes)