It’s 2014, which means it’s time for the Tinashe takeover to begin.
After dropping her murky, early ’90’s-leaning mixtape Black Water back in November, the rising alt-R&B starlet has finally dropped “2 On,” the debut single off of her upcoming RCA debut.
The DJ Mustard-crafted, ScHoolboy Q-assisted cut sees Tinashe drifting away from her more moody, hazy offerings of the past few years and stepping foot into the club with a more radio-friendly, chilly electro-R&B thumper. “Get faded, turn up with the bad boys/Live fast, die young, that’s my choice,” she purrs above finger snaps, trap hi-hats, nasty beats and chilly sighs in the distance that recall her past mixtapes.
The end result is something like a female version of Tyga‘s “Rack City” and 2 Chainz‘ “I’m Different” (both also produced by Mustard) mixed with the icy flow of Cassie‘s “Me & U,” blending #TurnUp club culture (TURN DOWN FOR WHAT?!) with hypnotic minimal beats — it’s all sorts of sexy.
I’ve been championing Tinashe for years, so it’s beyond exciting to see (and hear) her finally make her major label debut. I’m already quite obsessed.
Turn up, go dumb and get 2 (too) on with Tinashe.