BoA Feedback Video

‘Feedback’: BoA, Queen of K-Pop, Returns With a Nostalgic Summer Bop

BoA’s back – and she wants some feedback from you.

BoA, Queen of K-Pop™, is back – because she’s got to keep carrying the entire K-pop industry on her back. (Kidding, although I do secretly love seeing comments like that.)

“Feedback” – her latest Korean single, out on Tuesday (June 4) – might as well have been called “Throwback,” because that’s exactly what it sounds like: an easy, breezy, synth-y, summery bop from the early ’00s with an ’80s edge. The giddy, funky tune actually sounds more like her glossy pop Japanese releases than the bulk of her Korean work – “Key of Heart / Dotch” anyone? The Nucksal feature is fun, but kind of unneeded, truthfully. Why must all of my seasoned faves insist on features?

The song’s all about…err, requesting feedback: “There’s one thing I want to hear: I want a feedback, I want a feedback from you,” she requests. Someone get this woman a comment card, stat! It’s also yet another BoA co-write and co-production, further demonstrating her hands-on involvement in her career, and her talent as more than just a pop star.

BoA flaunts some fun, cutesy high fashion lewks and just generally looks beautiful (duh) in the sugary-sweet video, which some fans have pointed out also gets points for its diverse cast of dancers and extras – a less common occurrence in Korean pop. Only the Queen of Inclusivity!

It’s been quite something to watch BoA evolve over the years, and – more importantly – endure.

It’s no secret that playing the long game in any industry is a challenge over time, especially when it comes to the hyper-critical, youth-driven entertainment industry. I’m watching a lot of my most beloved idols fight against the inevitable tide of the waves of next-best-things – from Madonna to BoA, who is still only 32 but almost two decades deep into her career – and it’s both upsetting and inspiring all at once.

I’m possibly-maybe projecting, but things have changed so much in such a short amount of time with this industry…it just feels really nice to see my all-time favorites continue to put out content.

Thanks for coming back to us yet again, BoA – and thanks for a fun new addition to this summer’s poolside playlist.

This song is featured on the MuuTunes Spotify playlist. Subscribe!

You can also subscribe to MuuTunes on Apple Music.

“Feedback” was released on June 4. (Apple Music)

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