“He used to sing me sweet melodies / He played me, made me believe it was real love…”
The UK girl group is going full st(r)eam ahead with the campaign for their sixth studio album Confetti, due out on November 6 – and yes, that is the same release day as Kylie‘s Disco. They’re also smack dab in the middle of their reality TV competition series, Little Mix: The Search. Plus, the group is also curiously forging ahead with a tour still set to open this April amid a pandemic, which, well…we’ll see!
On Friday (October 23), the Mixes revealed the latest single from the record, called “Sweet Melody,” co-written with Tayla Parx, known for collaborations with Ariana Grande (who’s currently switching up on her #vers anthem, “positions”) and co-produced by longtime tried-and-true collaborator MNEK, who’s been along for the ride ever since 2012’s post-X Factor debut, “Wings.”
It’s a Big Banger™ for Jesy, Perrie, Leigh-Anne and Jade for sure, and feels like an instant signature song for the group, up there with their biggest bops to date including “Touch” and “Move.”
A “doo-doo, doo-doo-doo-doo” will also always do the trick when it comes to an earworm pop jam. Just ask Suzanne Vega. And BLACKPINK. (Also a big fan of the line “he would lie, he would cheat, over syncopated beats” in particular.)
The ode to a band member who thoroughly broke their heart also feels perhaps more than a bit autobiographical, helping to sell the song’s sorrowful subject matter beyond just its sweet melodies and fiery beats: Jade was in a relationship with a member of The Struts for years, and Perrie dated a certain ex-member of One Direction. Hm…no matter.
There is frankly nothing “Sweet” about the fierce accompanying video, either: it’s all power (not to be confused with “Power”), hips, body rolls and all of the hair flips, as the quartet confirms the long-suspected theory that they are in fact shapeshifters, quickly morphing in between members while supplying powerful move after move (not to be confused with “Move”). It also doubles as future lip sync assassin Jade’s audition tape for Drag Race.
“Sweet Melody” is solid, indeed: the track provides an even stronger case that this upcoming record – which also includes “Break Up Song,” “Holiday,” “Not a Pop Song” and “Happiness” – will be one of their punchiest productions yet.
As the leading Western girl group of the present generation, the ladies of Mix sure know how to doo-doo, doo-doo-doo-doo it well.
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