After teasing about a brand new track over the past few months, The Saturdays have just premiered their latest single in the UK: “30 Days.”
Co-penned and produced by Steve Mac (“Higher,” “Notorious”) and Autumn Rowe (Alexis Jordan, Leona Lewis), the Sats’ latest electro-banger finds the girls getting heavy-hearted about missing their faraway sweethearts. “I know you can feel this pain/Don’t worry I’ll be back again,” the girls promise.
From the press release:
Frankie Sandford explains; “30 Days is about being apart from the person you love and counting down the minutes until you’re back together. The song really struck a chord with us – it’s a situation all of us can relate to, and we think alot of fans will relate to it as well.”
All at once the track explodes into an Ibiza-lite chorus of euphoric synthesizers (which plays like a lesser version of Rihanna‘s “We Found Love.”) “One month, 4 weeks/Too many hours/Sun rise, sun fall/Growing tired,” the girls cry out.
The song’s greatest selling point, as PopJustice pointed out in their preview review yesterday, is the mega-catchy melody baked into the chorus (“30 days to love, oh-WHOA-oh!), although it ends up feeling more like a lesser version of Girls Aloud‘s “Call The Shots.”
Don’t get me wrong: I’m into “30 Days” (sort of), but considering that the girls just released a solid album full of certifiably amazing cuts (um…hello, “White Lies”?!), it’s a little puzzling that they’ve ditched the On Your Radar campaign entirely for something that’s merely…good-ish.
“30 Days” will be released on May 14. (iTunes UK)