It’s A*M*E time!
The London-based teenage songstress first made her big, bouncy splash into the British pop scene last September with her K-Pop happy, Madonna name-dropping ’80’s electro-pop debut, “Play The Game Boy.”
Having since peaked at #1 in April with her throbbing Duke Dumont early ’90’s collaboration “Need U (100%)” (which was co-penned by MNEK), the BBC Sound of 2013 finalist is now signed with Epic/Sony and working hard on her major label debut, due out sometime later this year.
But first, her long, long long awaited follow-up has finally arrived: “Heartless.”
A*M*E’s effusive “Play The Game Boy” follow-up picks up the pace of her debut’s confident strut, heading onto the floor for a flirtation with the oh-so-trendy big room beats of today’s EDM scene. But fear not, because it’s no trend-hopper: Armed with a razor-sharp, anthemic chorus (“Don’t you leave me in the darkness — no, don’t you be so heartless!”) and an unbelievably infectious melody that could easily come from a 2NE1 or Girls’ Generation smash (“La-la-la-la-la-la!”), the track is purely the stuff of electro-pop euphoria.
The video for “Heartless” picks up where “Play The Game Boy” left off visually, as the pint-sized pop princess playfully vogues and flaunts for the camera amidst a colorful array of futuristic go-go dancers, a massive heart stolen straight off the set of “Moulin Rouge” and some seriously large shoulder pads that would have Gaga gagging. There’s also some glam shots and choreography aplenty — think Rihanna‘s least lazy hip swiveling meets the Macarena — rounding off what should easily be another chart-topping smash for a pop star who is very, very much on the brink of big things.
Go A*M*E, go!
“Heartless” will be released on July 14. (iTunes UK)
The backup dancers look like the Steps video for Deeper Shade of Blue.
One of my favorite tracks on 2013 thus far.
So glad she’s doing well, i love her
Comments are closed.