Ricky Martin And Simon Cowell Are Searching For The Latino One Direction, Basically


¿Cómo se dice One Direction en Español?

Endlessly charming, impossibly dashing definition of “papi” Ricky Martin is teaming up with Simon Cowell for a talent show competition on Univision — and it sounds like it’s genuinely going to be a massive production.

The “Adios” crooner, when not promoting his new record A Quien Quiera Escuchar, has officially been named the executive producer and the first judge of the upcoming show La Banda, due to premiere in September.

The goal is pretty straightforward: “Finding the ultimate Latino boyband through the largest talent search in U.S. Hispanic TV history.”

The show’s been co-developed by Cowell’s SYCO Entertainment which, if you’ll recall, is the multimedia behemoth behind the global success of X Factor and One Direction.

In other words, they’re looking to find the equivalent of 1D within the Latino community, which is to say that they’re looking to create the modern Menudo, which brings us all the way back to Ricky Martin all over again. See how that works?

If you’re a boy of 14 or older, or maybe a Latino twink who could pass for 14 or older, you can begin registering for auditions right now.

In all seriousness, these boys could potentially be the Next Big Thing. Groups put together through reality shows can go on to achieve incredible things, after all…

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