Alice Chater Tonight

‘Tonight’: Alice Chater Keeps on Dancing Till the World Ends

Alice Chater is a Pop Queen in the making.

About over a year ago, I posed a very simple question: Is Alice Chater going to save pop?

I was half-kidding, because the concept of “saving pop” is largely subjective, and there’s plenty of good music coming out all the time. But I was also half-not kidding, because there’s a very real void in the music industry – the Western music industry, anyway. We’ve largely moved away from the singing-dancing spectacle of yesteryear and into a kind of…Xanax-pop zone. Pop stars do not have to dance to be entertaining, obviously – nor do they even really need to sing live, without naming any names – but there’s a certain larger-than-life factor missing from so many of today’s crop of Spotify playlist bop-providing pop stars.

This isn’t meant to be a stan war, or even shade really, because I fully understand that each generation will have their own style, but growing up on Britney, on Christina, on Rihanna, on J.Lo, on Beyonce, on Gaga – whoever your legends are, really – I feel like I’ve come to expect something…a little different. And yes, I’m fully aware I’m already a grandfather shaking my cane at Twitter: “back in my day, we watched Darrin’s Dance Grooves just to keep up with our faves, and we liked it.”

But Alice – Ms. Chater, if you’re nasty – reminds me of an exciting, not-so-distant era.

On Friday (August 2), Alice released her latest song: “Tonight,” produced by Mark Ralph (Years & Years, Clean Bandit) and co-written by Alice and Martin Terefe on “the day after a major event in London.”

“We were reflecting on life, and thinking about what we’d want to do if this was our last day on earth. I was like, ‘I’d want to be with the person I love, and live my life to the absolute fullest until the very last second.’ And that’s really where the song came from,” says Alice.

Appropriately, the accompanying music video is apocalyptic – a theme accompanying many pop visuals, from B’s “Till The World Ends” to Ariana Grande‘s found-footage horror-style “One Last Time,” which I loved as a concept (admittedly as a found-footage horror movie lover), although I think everyone else hated it. Anyway.

“This video is my version of a coven. We hired this big mansion to film in, and the video shows me and my witches doing ouija boards and spells and full-on choreography in different rooms. We’re all wearing very high-fashion, Vogue-style outfits, so it’s probably not like any coven you’ve seen before!” she explains.

It’s as simple as that, really: a witchy girl gang casting spells in an “If U Seek Amy”/”Slumber Party” mansion until that civilization-decimating meteor decides to circle back. Or the one that’s coming next week!

But it’s not simple at all: Alice is serving in this music video, firing on all cylinders as a pop star on the rise – the vocals (she’s a Legend X stan, so you already know she’s a belter), the moves, the lewks – and the effort is quite palpable …and appreciated.

The slight hint of comedy with the Chater News Network at the start is a solid touch as well (“we are well and truly…fucked“), but she’s strictly business when it comes to serving up a stylish spectacle, bolstered by an explosive chorus (finally, some ummmph in a song), ferocious choreography and clever visuals (the dancers wrapping their legs all around her like a dress – yes.)

And to think, all this without the massive budget that comes with being the biggest pop star in the world. Yet.

This song is featured on the MuuTunes Spotify playlist. Subscribe!

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Photo credit: Virgin EMI Records

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